As your friendly, neighborhood writer and editor, I believe every small-business owner needs to produce content that is not only value-added but is also authentic and helps them stand out.
After all, the last thing you want is to sound like everyone else, right?
But how do you accomplish that? How do you become so engaging with your words that readers want to read your blog, newsletter, and even your website copy from start to finish? Here are five easy tips:
Use words that are easy to understand
Many times, business owners get too caught up in their industry lingo that they forget all that complicated talk and use of big words isn’t going to resonate with the everyday reader. In some cases, they won’t understand what you’re trying to say. So stop. Instead, focus on making the reading process easy for them.
Use shorter paragraphs, bullet points, subheads, and visuals
Everyone likes good visuals (photos, videos, etc.), and they’d also prefer not to have to read large blocks of text. This is where shorter paragraphs separated by bullet points, and even a few subheads can make longer articles, blogs, etc. scannable and easy on the eyes.
Talk directly to your readers
Write in a such a way where the reader feels like you are talking to them directly (sort of like what I’m doing to you right now). Write in the first person and be conversational, as this will undoubtedly help establish a connection between you and the reader. They will always want to read your stuff.
Don’t talk about too many things at once
I talk to clients all the time about their blogs and how it’s important to stick to one topic per post, avoid rambling, and break the conversation down into bite-size pieces to avoid confusion and disorganization. If you have a lot of ideas floating around, write them down, so you have them for multiple posts.
Pay attention to what your readers like
This may sound like a difficult homework assignment, but it’s really not. Every time you write a piece of content, pay attention to how many likes or shares the topic gets on social media versus something else you’ve written. Doing so will help you have a better understanding of what topics are more popular than others, and you can gear your content to match what the majority of your readers are looking for.
I hope you enjoyed this article. If you have time to write your own content, give these tips a try. If you don’t have time, give Edit This a call. We can help give your business the voice it deserves.