5 Easy Ways To Make Your Content More Readable

5 Easy Ways To Make Your Content More Readable

5 Easy Ways To Make Your Content More Readable

by Steve Gamel
of Edit This

As your friendly, neighborhood writer and editor, I believe every small-business owner needs to produce content that is not only value-added but is also authentic and helps them stand out.

After all, the last thing you want is to sound like everyone else, right?

But how do you accomplish that? Here are five easy tips:

Use words that are easy to understand
Many times, business owners get too caught up in their industry lingo that they forget all that complicated talk and use of big words isn’t going to resonate with the everyday reader. Instead, focus on making the reading process easy for them.

Use shorter paragraphs, bullet points, subheads, and visuals
Everyone likes good visuals (photos, videos, etc.), and they’d also prefer not to have to read large blocks of text. This is where shorter paragraphs separated by bullet points, and even a few subheads can make longer articles, blogs, etc. scannable and easy on the eyes.

Talk directly to your readers
Write in a such a way where the reader feels like you are talking to them directly (sort of like what I’m doing to you right now). Write in the first person and be conversational.

Don’t talk about too many things at once
I talk to clients all the time about their blogs and how it’s important to stick to one topic per post, avoid rambling, and break the conversation down into bite-size pieces to avoid confusion and disorganization.

Pay attention to what your readers like
Every time you write a piece of content, pay attention to how many likes or shares the topic gets on social media versus something else you’ve written.

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